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The internationalization process of high-end insulation products for the Chinese market- effective approach for Rockwool Technical Insulation for improving their market share in China.

VRIES, R.L. de (2015) The internationalization process of high-end insulation products for the Chinese market- effective approach for Rockwool Technical Insulation for improving their market share in China.

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Abstract:This research aims to obtain more insight into the most suitable post-market entry mode for RTI in the internationalization process in China and to determine which factors based on the internationalisation process of Multinational Enterprises towards in China. China is an emerging market, as we see in the increasing GNP, and FDI in China. The Chinese government stimulus Western companies to enter the Chinese market with their products. This political shift occurred by the introduction of Special Economic Zones three decades ago. More specific, a shift in the international Marine & Offshore market towards the local Chinese Marine & Offshore market. Because of shipping costs towards China, the attractiveness in reducing these costs by enter the Chinese market permanent is a considerable option. Western companies within this market such as Rockwool needs to decide in which market mode type they can benefit the most in terms of effectiveness and profit margins.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/67959
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