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Positive outcomes and risk mitigation for rivals while being in a coopetitive relationship

Klisonyte, Jomante (2015) Positive outcomes and risk mitigation for rivals while being in a coopetitive relationship.

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Abstract:Coopetition has been viewed as a potentially beneficial relationship for a company. Many articles have discussed different types and business models for coopetitive relationship but none of them explained how risks and challenges could be mitigated towards positive outcomes. In many circumstances, forming coopetition is better than traditional cooperation because they create transparency about motivations, agendas and goals. Two case studies were conducted were two companies from different industries who have no relation to each other were interviewed. Existing literature together combined with the results from interviews provided an insight how successful coopetitive relationships work. After the analysis, it was found that certain characteristics need to be in place. These are as follow: training, transparency about agendas and goals, trust and commitment, communication, rules and policies and lastly contract with legal obligations. By following these characteristics companies can achieve more profitable outcomes, deepen the understanding about its rival and mitigate risks easier.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67987
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