University of Twente Student Theses
The effect of the social influence of a diabetes nurse’s working environment on the intention to recommend the artificial pancreas as a treatment method for Diabetes Type 1
Albers, Miriam (2015) The effect of the social influence of a diabetes nurse’s working environment on the intention to recommend the artificial pancreas as a treatment method for Diabetes Type 1.
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| Abstract: | There is a vast literature that deals with social influence in marketing and consumer studies. Also, there is a lot literature that is concerned with factors that have an influence on the clinical decision making of nurses. However, there is a no literature about how the different actors in the health care sector can influence each other through their relationships they have. This paper studies examines the impact the social influence a nurse encounters at the working environment on the intention to recommend the artificial pancreas for the treatment of diabetes mellitus type 1. The sample of nurses was drawn from the Dutch Association for Diabetes Care Professionals and conducted between 188 Dutch nurses specialised on diabetes. Five different groups have been identified, which are peers, principles, assistants, patients and the patients’ relatives. Subjective norm is used as a framework to describe social influence. To analyse that data that has been derived from a survey, a multiple regression analysis is conducted to test the degree of impact each of these groups have. The results show that three groups have a significant influence, which are the relatives, the peers and the principles. These results can be used for marketing purposes as nurses represent an important stakeholder in the medical device market |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/67994 |
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