University of Twente Student Theses
Examining the effects of a firm’s perception of key stakeholder’s business mindsets and degree of shared value creation focus on its competitive repertoire
Wolfs, M.P.B. (2015) Examining the effects of a firm’s perception of key stakeholder’s business mindsets and degree of shared value creation focus on its competitive repertoire.
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| Abstract: | Competitive repertoire research, despite all its progress, lacks a research model that can extend the field’s reach to address today’s environment. Key stakeholder business mindsets and the shared value creation focus are both organizational and economic forces that might explain that there are more concepts which influence the competitive repertoire of a firm. My research model will apply these forces to go in-depth on the currently four most important concepts of competitive repertoire, these are: strategic simplicity, repertoire inertia, nonconformity and competitive aggressiveness. It will explain what for impact these forces will have on these concepts to see if these concepts are still applicable for competitive repertoire. This thesis contains three parts which are based on an in-depth analyses on the aspects of the key stakeholder business mindsets , the shared value creation focus and the four concepts of competitive repertoire. Than the thesis will apply these aspects into the research model and explain if these four concepts are still applicable for firm. The result shows that these forces call for new and different concepts for competitive repertoire, because these forces are mostly negatively related to these four concepts of competitive repertoire. They explain that these concepts are outdated if a firm uses these forces to reach a firm’s optimal performance. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/67999 |
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