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Exploring the influence of national culture on firms’ competitive actions preferences

Millan Cardenas, G.V. (2015) Exploring the influence of national culture on firms’ competitive actions preferences.

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Abstract:The concept of national culture (NC) and its influence have been acknowledged by many scholars form different literature streams; they have demonstrated that the influence of NC on human behavior and preferences has relevant managerial implications for firms, especially for those competing abroad. However, despite all the existing evidence, the concept of NC has not received much attention in relation to competitive actions. Making use of a conceptual theory building approach, this study aims to fill the gap in the literature by theorizing about the preferences of international firms with regard to competitive actions. To achieve these goals I used two frameworks: Hofstede’s five dimensions of NC (power distance, uncertainty avoidance, masculinity/femininity, individualism/collectivism, and long term/short term orientation) and Chen and Miller’s five dimensions of competitive dynamics(aim, mode, actors, toolkit, and time horizon). By analyzing the relations between these dimensions, this study attempts to help firms to uncover the tendency of their rivals toward certain actions (e.g. economic, political, and social). Furthermore, this study contributes to strategic supply management by developing propositions that might guide managers in the development of competitive strategies and the engagement of appropriate competitive actions by taking into account the cultural profile of their rivals
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/68000
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