University of Twente Student Theses


The AMC framework : a strategic management framework with great future research potential

Schweig, Désirée Charlotte (2015) The AMC framework : a strategic management framework with great future research potential.

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Abstract:From 1994 on the Awareness-Motivation-Capability (AMC) Framework evolved from a social cognition model towards a strategic management Framework for identifying behavioral drivers of competitive dynamics. So far, the AMC Framework was empirically tested solely in a few general strategic management topics. Subsequently, credibility, reliability and validity of the AMC Framework are regarded as doubtful due to an early stage of research with few empirical researches available. The aim of this paper is to further evaluate and research the development of the AMC Framework from its origin to recent findings, state general empirical findings derived from strategic management literature and emphasize possible weaknesses of the Framework. Chen and Miller (2012) see a great potential in the AMC Framework to function as a multifaceted strategic management Framework linking topics of strategy and competition. Moreover and based on recent extensions, the AMC Framework shows great potential to be applied in certain decision points of supply chain management. Therefore, at the end of this paper, decision topics of strategic supply chain management will be linked with valuable insights of the AMC Framework and thus try to provide a supporting strategic management Framework for supply chain managers.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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