University of Twente Student Theses


Product life cycle : a roadmap for value management

Nijveld, J. (2015) Product life cycle : a roadmap for value management.

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Abstract:In the current literature a Product Life Cycle (PLC) is often presented in terms of phases, with most common models including introduction, growth, maturity and decline phases. These phases are characterized by such variables as number of sales and number of competitors. However, today’s global markets are increasingly more dynamic as a result of open innovation and ever-expanding globalization. As such, the current PLC models are obsolete as they are too static and limited in use in today’s business environment, where non-measurable fluctuations commonly occur. A new PLC model is therefore needed to accurately plan PLC’s in a faster, more dynamic, and more fluctuating market. This paper proposes a new model, which is tested for its usability within an industrial company.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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