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Towards a stage driven approach in strategic international sales partner selection

Meendering, J.J. (2015) Towards a stage driven approach in strategic international sales partner selection.

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Abstract:Research aim: sequencing the strategic international sales partner selection process. Design/methodology/approach: qualitative / explorative research by semi-structured interviews. Findings: a stage drive approach can lead to a more structured strategic international partner selection process. Originality/value: introducing stages within the partner selection process. Keywords: partner selection criteria, international partner selection, task- / partner related selection criteria, risk- / learning related selection criteria, partner selection process, strategic partner selection model
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/68030
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