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Factors influencing the adoption of Enterprise 2.0 as a tool for knowledge exchange : Examining system-, organization- and user-related predictors within a logistics company located in Germany

Mönch, M.C. (2015) Factors influencing the adoption of Enterprise 2.0 as a tool for knowledge exchange : Examining system-, organization- and user-related predictors within a logistics company located in Germany.

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Abstract:The internal usage of social media applications is rising, because they provide great possibilities to increase active knowledge exchange within organizations, which is an important process: Knowledge exchange via social platforms facilitates for example the onboarding of new employees as well as the collaboration between colleagues of separated departments, from different countries and within project teams. Especially businesses within logistics sectors do have to exchange a lot of knowledge daily for smooth operation. That’s why one of the newest trends within such organizations is the implementation of Enterprise 2.0 systems. However, when reality knocks at the door, employee’s resist using the enterprise software. Until now, little research has been done to explain Enterprise 2.0 adoption. Hence, the aim of this research was to investigate into factors (i.e. system-, organization- and user-related) influencing the adoption of Enterprise 2.0 as a tool for knowledge exchange within a logistics company located in Germany. An online questionnaire was conducted among employees of a logistics company settled in Germany. The questionnaires were distributed by E-Mail, resulting in a sample of 89 (16%) participants from Hong Kong, 72 (13%) respondents from the United States of America and 399 (71%) participants from Germany. The findings show significant influence on the dependent variable ‘behavioral intention to use the Enterprise 2.0 system as a tool for knowledge exchange’ among employees of a German logistics company for the predictors ‘performance expectancy’, ‘subjective norm’ and ‘provided technical support’. Though, younger employees are more likely to adopt the Enterprise 2.0 as a tool for knowledge exchange. Furthermore, the variable lower ‘effort expectancy’ positively influences the ‘performance expectancy’. Overall, the results support the application of the „Unified Theory of Acceptance and Use of Technology‟ (UTAUT) to predict the intention to adopt an Enterprise 2.0 system.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/68046
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