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A research on legitimation strategies by institutional players

Goessens, S.H. (2015) A research on legitimation strategies by institutional players.

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Abstract:In this research legitimation by an institutional player was analyzed. Chosen as context was the introduction of a new legal form for social enterprises in the UK, called Community Interest Company (CIC). Annual reports published by the Regulator of CIC served as the source for analysis. Critical Discourse Analysis (CDA) was applied revealing that mythopoesis and authorization were the two most used strategy types, followed by rationalization and moralization. The results show that mythopoesis is used primarily in the early stages of the legal form and authorization is increasingly used after some years. The creation of awareness was found to be primarily linked to mythopoesis, by using relatively lengthy texts, equipped with words to target the emotions of people. The managing of growth and the amendments to the CIC model were primarily linked to authorization, by using facts like dates and numbers as a manner to explain for the changes. The implications are primarily that legitimation by institutional players can be seen as a ongoing process that changes along the way. Different strategies can be used to address different issues.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science, 88 social and public administration
Programme:Business Administration MSc (60644)
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