Expanding the focus of ID check for age verification : factors influencing attendants behavior in ID validation in compliance with sales legislation of age-restricted products

Aladegbaiye, A.T. (2015) Expanding the focus of ID check for age verification : factors influencing attendants behavior in ID validation in compliance with sales legislation of age-restricted products.

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Abstract:Compliance with sale legislation of age-restricted products to prohibit accessibility of minors inculcates the importance of identity document (ID) validation, because it is legally imperative that valid IDs are the required and acceptable means for identification of persons in legal and social transactions. This impliedly calls on ingrained responsibility of vendors in ensuring they only accept valid documents for the purpose of age verification. Studies have also revealed that false ID ownership by adolescents contributes to heavy consumption, increased perceived accessibility and increased perceived availability of these risky products. Therefore, this research employed a 35-item online questionnaire to probe the factors that influence ID validation behaviors of 164 attendants, who work at various outlets where alcohol, tobacco products and gambling products are being sold in nine of the twelve provinces in the Netherlands. Using multiple linear regressions, results show that training quality has positive effect on attendants’ actual behavior, self-reported behavior, proficiency and ability in validating IDs. Time constraint negatively influences attendants’ self-reported behavior, but positively influences their ability to validate IDs. Sanction has a positive influence on both self-reported behavior and ability to validate IDs. Social influence was found to be a positive predictor of attendants’ proficiency in validating IDs. These imply that there is need for more refined training to upgrade the knowledge and skills of vendors and improve their time management for ID validation. Higher enforcement might also improve compliance and curb negative social influence which encourages deviance. Policy should also emphasize the importance of ID validation during ID checks when selling age-restricted products.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/68159
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