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Re-examining cross-cultural user interface design indicators : an empirical study

Zhu, C. (2015) Re-examining cross-cultural user interface design indicators : an empirical study.

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Abstract:Purpose: In the literature about cross-cultural interface design, there is a gap between general theories on cultural dimensions and the practice of interface design characteristics.This studyinvestigateshowHofstede’s cultural dimensionscould influenceuser interface (UI)design, and how the existing cross-culturalUI design guidelinescan berefined. Method: Comprehensive interviewswere conductedwith tenChineseand ten Dutch respondentswho are specializing in the related field. Respondentsfirstgave their own opinionsonhowculture dimensionscould influence UI design, and then rated and commented on the existing guidelines. This was donefrom one dimension to another in random order. Results:With good consistency, respondents showed agreement on how Hofstede’s culturaldimension would influence UI design. Several UI design elements were elicited for each dimension. The majority of the existing guidelines were thought to be useful, but part of them need to be revised, and some of the guidelines were seen as less influential. Thus, combining the eliciting results and commenting results refinedindicators were proposed for each dimension. Conclusion:Results show thatculture dimensions do matter in UI design. Respondents’opinions are in line with the existing cross-cultural UI design guidelines in many ways, but the existing guidelines should be refined to be more applicable. However, they are rather indicators instead of actual guidelinesthat should be strictly followed, since many other variables probably matter more than culture.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
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