University of Twente Student Theses


Het effect van het geven van informatie op verschillende momenten op de perceptie van biologisch voedsel

Dijk, J. van (2015) Het effect van het geven van informatie op verschillende momenten op de perceptie van biologisch voedsel.

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Abstract:Nowadays people can find an increasing amount of organic food in stores, which makes it more difficult to choose between conventional food and organic food which contains a label. Due to several cases of fraud in the conventional production, people tend to buy organic food even faster. The main subject in this study was the perception of organic food. It was studied which effect information had on the perception of organic food, given at different moments. The hypothesis were based on the psychometric paradigm, the risk-information and processing model – which contains components of the heuristic-systematic model – and previous research. The hypothesis tested the effects of the information provided on the constructs dread, risk perception, attitude, information sufficiency, intention, trust, controllability and benefits. To get an answer on the hypothesis, 129 people took part in an online study. They completed the given questionnaire three times. In between they read three texts about organic food. Providing people with information on different moments had a significant effect on all constructs and this effect was similar for men and women. However, in general men tend to judge organic food more negative than women. Instances can take these data into consideration when they want to inform people about organic food. This research gives a new insight in the effect of information on the perception of organic food. The results are discussed. There were some shortcomings in this research, but it also gives interesting recommendations for further research.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
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