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A paradigm shift in consulting: value co-creation through adoption of co-constructive consulting practices

Konijnenberg, J.D. (2015) A paradigm shift in consulting: value co-creation through adoption of co-constructive consulting practices.

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Abstract:Knowledge intensive business service (KIBS) companies provide knowledge-based products and services to their clients. The profitability of their value propositions relies upon the specificity of their knowledge base. Remaining profitable is of continuous importance for (engineering) KIBS companies, as they are faced with (international) competition and commoditization of their services. One way to stay away from commoditization is value proposition expansion through adopting consulting practices. This research was conducted to answer the following research question: How can an engineering KIBS company expand its value proposition by adopting co-constructive consultancy practices? The research question is answered by conducting five case studies within an international natural and built asset design & consultancy firm based in the Netherlands.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/68343
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