University of Twente Student Theses


The future competitors of the business-to-business telecom market

Weele, Inger H.S. ter (2015) The future competitors of the business-to-business telecom market.

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Abstract:The telecom market changes radically. To understand this radical change, a distinction should be made between traditional telecom, VoIP providers and OTTs. The traditional telecoms are telecoms that have their own network to provide their services. The traditional telecoms were challenged by VoIP providers, which still made use of the telecom network of the traditional telecoms, but mainly transport voice over the Internet via IP. SpeakUp was the first to introduce VoIP to the Dutch B2B telecom market in 2003. Now, the traditional and VoIP telecoms are challenged by Over-The-Top (OTT) players. An OTT is defined as an application that offers telecom services, using the Internet. OTTs do not use a telecom network (Bertin, Crespi & L’Hostis, 2011). The current competitive position of SpeakUp is threatened by the growth of new VoIP providers and OTTs. This report gives recommendations on how Speak Up can create sustainable competitiveness. To give recommendations the following research question is formed: How can SpeakUp, as a business-to-business VoIP provider, create a sustainable competitive position in the disruptive telecom market? The competitive position of SpeakUp at risk. But there are several possibilities to improve this position, in order for SpeakUp to be prepared for the future.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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