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Risk- and crisis communication : a research of the effect of risk- and crisis communication on actual behaviour

Molenwijk, Chantal (2015) Risk- and crisis communication : a research of the effect of risk- and crisis communication on actual behaviour.

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Abstract:The current research examined how risk- and crisis communication influenced risk perception, self-efficacy, response efficacy and actual behavior. For the risk communication manipulation, the research sample was divided in three groups: control, risk communication message and risk communication message with action perspective. The crisis communication that was given either contained or did not contain an action perspective instructing participants to talk to victims and not move them. It was expected that when an action perspective was given, the risk perception, self-efficacy and response efficacy were higher. Actual behavior, namely moving victims was thought to be executed less when participants were told to talk to victims and not to move them. Similarly, it was expected that participants would talk more to victims. The research group consisted of 84 Dutch speaking students at the University of Twente. The research used a digital questionnaire measuring risk perception, self-efficacy, response efficacy and information (in)sufficiency. Participants had to work in a virtual simulation where actual behaviour was measured. Crisis communication was manipulated during this simulation. For actual behaviour, multiple significant effects were found. Significant effects were found for crisis communication on the first action after crisis communication, calling 112 and moving victims. There was also a significant main effect found for risk communication on moving victims. No significant effects were found for both communication forms on risk perception, self-efficacy and response efficacy.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/68404
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