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Energy-smart home users : how do household roles differ regarding the barriers towards accepting Energy-Smart Homes perceived by potential users?

Scheifler, Lisa (2015) Energy-smart home users : how do household roles differ regarding the barriers towards accepting Energy-Smart Homes perceived by potential users?

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Abstract:Diminishing energy resources and the transfer to renewable energy require reductions and more flexibility in energy consumption, in particular in the residential sector where inhabitants’ behavior significantly influences a household’s energy usage. Energy-Smart Homes offer an answer to these issues by addressing a home’s energy efficiency and the residents’ energy related behavior. However, a sound understanding is lacking of what kind of users would live with and use them. This qualitative study researched user types Energy-Smart Homes in the Netherlands using a user-centered approach and a persona technique. With sixteen semi-structured individual interviews with potential users, the differences between household roles regarding users’ adoption barriers were inquired. The results suggest two personas and one anti-persona. The two personas with different technology roles and no to moderate energy roles are interested in simple to advanced energy-smart technologies. The anti-persona has no technology and a strong energy role, which makes her skeptical about such technology.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/68490
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