University of Twente Student Theses


Recruitment via Social Media Sites: A critical Review and Research Agenda

Kroeze, A.M.A. (2015) Recruitment via Social Media Sites: A critical Review and Research Agenda.

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Abstract:Social media is becoming increasingly more important in today’s world. It brings together supply and demand in recruitment and selection. In addision to this it also gives employers the possibility to verify potential employers. This article presents an exploratory investigation on the role of social networking sites in recruitment. Particularly, the aim is to identify how and why companies use social media to attract and screen applicants during their recruitment processes and if applicants know how to use social media sites properly. This article also examines the advantages and limitations of recruitment through social media for employers as well as jobseekers. This is done by performing a literature review. The findings show that companies are currently using social media in recruitment, but perhaps not as effective as they could be. Several recommendations and conditions for success are given to help employers and jobseekers to make the most out of social media in recruitment.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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