University of Twente Student Theses


A literature review of the antecedents and dimensions of trust in online B2B

Tilborg, R.F. van (2015) A literature review of the antecedents and dimensions of trust in online B2B.

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Abstract:Trust is seen as a factor that enables long-term relationships and makes it easier for transactions to take place in an online environment. While carrying the knowledge of the importance of trust in an online environment, trust, the dimensions of trust and the antecedents of trust remain a controversial topic for organizations. The goal of this research is to provide an overview of the current literature on the importance of trust, the dimensions in which trust can be split and the antecedents of trust, which trigger trust. The information used in this paper was found in well-established theories, articles and papers on the topic of trust in B2B and online B2B. The dimensions in which trust was split were cognitive trust and affective trust. The importance of the dimensions of trust for both the initial phase of contact between businesses and the mature phase of contact was included in a framework. A list of antecedents of trust were listed and a suggestive framework including the antecedents of trust in online B2B categorized in the dimensions of trust was built. The last framework shows that there are more ways to influence cognitive trust than affective trust in an online B2B environment.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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