Relation between Wikipedia edits and news published

HENKES, D. (2015) Relation between Wikipedia edits and news published.

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Abstract:This research looks at the relation between the number of Wikipedia edits on corporate pages and the number of news published by English newspapers over a specified time span. Contrary to previous studies that only focused on the relation between Twitter or Facebook and present incidents, the goal of this paper is to show if and how Wikipedia entries are affected by current events. The new insights could help companies generate and keep a good corporate image that helps with sales, customer loyalty or customer acquisition. Through showing that some scandals did affect the corporate Wikipedia pages, it can be stated that the site can act as a source of information for users or news outlets and that companies need to take Wikipedia as a public relations tool into account.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/68518
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