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Strategic implications of coopetition for buying firms in a shared supply market

Navaratnam, T. (2015) Strategic implications of coopetition for buying firms in a shared supply market.

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Abstract:Coopetition, which indicates the simultaneous cooperation and competition between firms, is a concept that is applicable to buying firms in a shared supply market. However, the literature in the field of supply management is mainly operational. Therefore, the current literature fails to address the implications of coopetition for buying firms in a shared supply market on a strategic level. This paper attempts to address this gap by linking the coopetition literature stream to the competitive dynamics literature stream. Concerning the latter stream, this paper will especially focus on competitive actions in a supply market. On the basis of the AMC framework, this paper develops propositions about strategic implications of coopetition for buying firms in a shared supply market.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/68526
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