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Coopetition and cooperative purchasing in the context of service-oriented SME ́s

Oesterbeck, S. (2015) Coopetition and cooperative purchasing in the context of service-oriented SME ́s.

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Abstract:Coopetition, the concept of cooperation and competition at the same time, gets increasingly popular in recent academic literature. Although coopetitive practices are applied in the field of supply management, academic literature ignores this topic almost completely. This study aims on providing an overview and a combination of the existing literature streams of cooperative purchasing and coopetition. Moreover, this research will treat the implications of these two streams on the purchasing activities of service oriented SMEs. For this purpose a case study is conducted with two german car dealers, who are actively involved in coopetitive purchasing activities. The results of the case study are compared with the literure findings and differences and similarities are identified. The case study showed that, although the cooperating companies are competitors the competition has no influence on the cooperation and the cooperating activities have no influence on the competition. This is because of the separation of the cooperative activities in non-core business areas and the competition in the core business areas. The research concludes that coopetition is a valuable practice in the field of supply management for small and medium sized companies, which offers a wide range of advantages. These advantages include reduced prices through economies of scale as well as the ability to focus on core competences and professionalizing non-core competences.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/68530
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