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Future Business Models of Music, An Intellectual Property Perspective : A New Perspective on Copyright Protection, Methods of Utilizing Revenues and Business Models in the Electronic Music Industry

Tolksdorf, L.Y. (2015) Future Business Models of Music, An Intellectual Property Perspective : A New Perspective on Copyright Protection, Methods of Utilizing Revenues and Business Models in the Electronic Music Industry.

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Abstract:This paper reviews the current state of the electronic music industry regarding intellectual property protection and business models. The current situation of intellectual property protection online is lacking to fulfill its purpose and leaves artists and labels struggling alike, as album sales are diminishing and streaming sites are taking the main spotlight as consumption medium. By reviewing current literature on intellectual property and business models in the music industry, a first view towards the situation is created. By conducting an online survey we look at whether there is evidence supporting the literature in its statements and try to find out more about consumer behavior and views on illegal downloading. Concluding it can be stated that streaming currently and in the future is the main online distribution medium. Intellectual property protection online is taking on a secondary role, as supporting free downloads as part of a promotional business model is more beneficial than fighting copyright infringements. Artists and labels are in turn advised to employ a mixture of an integrated and promotional business model.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/68533
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