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Exploring people’s resistance to the Active User Paradox including personality traits : an investigation of the relationship between people’s resistance to the Active User Paradox and the role of geekism, need for cognition and computer anxiety

Stöhr, W. (2015) Exploring people’s resistance to the Active User Paradox including personality traits : an investigation of the relationship between people’s resistance to the Active User Paradox and the role of geekism, need for cognition and computer anxiety.

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Abstract:The following study aimed at exploring people’s resistance to the Active User Paradox (AUP) with regard to several personality traits. Hypotheses were formulated relying on the personality traits geekism, need for cognition and computer anxiety and their association with the AUP. Therefore, this study tries to unravel the AUP through focusing on personality traits that could influence people’s resistance to the AUP. To assess people’s resistance to the AUP, an experiment was carried out that measures the effort that people invest to solve tasks on an explorative- and challenge seeking level. The experiment consisted of several tasks that had to be solved using the graphical program GIMP and the Word processor WORD. To gather data of the participants about the personality traits geekism, need for cognition and computer anxiety, several questionnaires were used. 28 respondents participated in this study. The data were analyzed using correlation analyses between people’s resistance to the AUP and the personality traits. The results imply that there is a moderate to strong association between people’s resistance to the AUP and a high level of need for cognition. Furthermore, people’s resistance to the AUP was positively associated with geekism and negatively associated with computer anxiety. This study can serve as a starting point for further investigations on the AUP and personality traits.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/68547
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