University of Twente Student Theses

Login

THE FINAL OUTPUT OF THE FRONT END INNOVATION PROCESS “What key requirements should be included in the conceptualization phase of the Front End Innovation process to enhance a Go decision for further product Development?”

Hohmann, Mandana M (2015) THE FINAL OUTPUT OF THE FRONT END INNOVATION PROCESS “What key requirements should be included in the conceptualization phase of the Front End Innovation process to enhance a Go decision for further product Development?”.

[img] PDF
744kB
Abstract:The Front End of Innovation process is the early phase in the whole innovation process. With a right handling during this stage high risks and costs for the development of a product can be avoided. One method of the Front End of Innovation is the Lead User Method, which covers radical innovations. Since it is established as a method for the Frond End of Innovation process, its steps are crucial for entering the development stage. This is difficult to achieve without a good product concept, with which the decision makers can be satisfied in order to permit the realization of the solution. The problem is that there is limited if none attempt made in literature to discuss the conceptualization and by this the final concept of the Front End of Innovation. In this research guidelines and methods are studied, which combined can provide a successful concept and enhance approval by the decision makers. These findings are based on information provided by online sources, case examples and related literature. The focus lies on the cooperation between 6 established guidelines giving a structure for the concept, pre-prototype methods, differentiated by low-fidelity and high-fidelity prototypes, and final presentation methods for a successful storytelling and persuasion. The aim of the paper is to help firms with realizing the product innovation with less risks and uncertainty. The methods elaborated on in this study are meant for radical products, since the Lead User Method is discussed.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/68565
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page