University of Twente Student Theses


The concept of creativity : the relationship between usefulness and creativity

Hutten, E. (2015) The concept of creativity : the relationship between usefulness and creativity.

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Abstract:The concept of creativity has often been defined as “the ability to produce work that is novel (which can be defined as both original and unique), useful and generative” (Sternberg & Lubart, 1996). However, recent card sorting studies by Wolf (2014) and van der Velde et al. (2015) revealed that usefulness might not actually be a component of creativity. The aim of the current study has been twofold: investigating whether it is possible to design an EEG study in Dutch with respect to creativity and how usefulness is related to the concept of creativity. In order to address these issues, two experiments were conducted. The first experiment was based on the study by Jauk et al. (2012) and included both the Word Association Task and the Alternate Uses Task. The experiment contained three conditions: common, uncommon and useful. These conditions refer to the instructions that participants received before the start of a trial. No actual EEG data was recorded. The second experiment included an online survey during which the responses given by participants on the first experiment were rated with respect to creativity. The results of the current study revealed that the current research design appears to be suitable for an EEG study. Further, the results revealed that the creativity of the responses was lowest when participants received an instruction to think of a common response, highest when they received the uncommon instruction and intermediate when they received an instruction to think of useful responses. Kris (1952) has proposed two phases of the creative process, the inspiration phase (generating new ideas) and the elaboration phase (a logical, practical and realistic process). Based on the aforementioned results, the current study hypothesizes that usefulness is related to the second phase of creativity, the elaboration phase, which is proposed to be more related to convergent thinking as opposed to divergent thinking.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
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