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Card sorting : a tool for identifying concept blends

Stienen, J. (2015) Card sorting : a tool for identifying concept blends.

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Abstract:The cognitive process of concept blending is a powerful mechanism in making a creative computer system. This master thesis addresses the hypothesis that a card sorting study could be a useful tool when trying to identify concept blends. In order to investigate this hypothesis a card sorting study was conducted using the well-known blends of the windows desktop and the computer virus. The participants (N=108) in this experiment carried out the card sorting task and afterwards two methods of analysis were used; a heat map analysis and an analysis using triangle inequality violations in the conceptual spaces. The analysis of the heat map showed various hot spots for blending terms. When analyzing the results of the conceptual spaces the only triangle violations found were between clusters indicating the presence of bridge concepts. The clusters containing the known concept blends formed the majority of their bridges between the concepts from their base clusters. Both the results from the heat map analysis and the conceptual space analysis indicate that a card sorting study is an excellent tool in identifying concept blends.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/68722
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