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Choosing alcohol locations through primarily non-alcoholic considerations : an investigation into the importance of physical, economic, social and legal availability to adolescents choosing commercial sources to obtain alcohol

Ziel, J.M. van der (2015) Choosing alcohol locations through primarily non-alcoholic considerations : an investigation into the importance of physical, economic, social and legal availability to adolescents choosing commercial sources to obtain alcohol.

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Abstract:Background: The widely used reasoning of the availability of alcohol products to be an important predictor of adolescents’ alcohol consumption serves as the starting point of the present explorative study. Four availability domains, i.e. physical, economic, social and legal availability, guide the investigation into adolescents’ train of thought when choosing a commercial source to obtain alcohol. Little is known about the importance of items representing these domains from the perspective of adolescents and how these relate to each other. This study contributes by integrating the four availability domains and the associated items into one study thus providing an all-embracing overview. Method: A survey mainly addressing an off- and on-premise scenario in which Dutch adolescents supposedly chose a store and a nightspot to obtain alcohol was used to obtain data. One-sample t-tests were performed to assess the extent to which the allocated scores of the availability items deviated from the median value and the corresponding mean domain score, and thereafter Spearman’s rank-order correlation analyses were run to explore the interrelationships between both items and domains. Results: The developed availability scale, appearing to be reliable in measuring the domains as constructs, shows physical and economic availability to be the most important domains. Within these domains however, non-alcohol related items such as a quick checkout, a pleasant atmosphere and keeping enough money for other things were allocated the highest importance. Additionally, high positive correlations were found, amongst others, between legal and social availability. Discussion: By successfully composing a complete set of availability items, the study was first in providing a scale to comprehensively measure the four availability constructs. The main study findings are generally in line with existing literature, however, due to the lack of similar studies further research is essential to support the explanations for the demonstrated correlations.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/68736
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