University of Twente Student Theses


Enterprise 2.0 :user behaviour and its importance for social business platform success

Schneider, S.F. (2015) Enterprise 2.0 :user behaviour and its importance for social business platform success.

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Abstract:Social business platforms (SBPs) like IBM Connections are embedded in the field of enterprise 2.0. In theory they offer companies competitive advantage through enhanced collaboration and profound knowledge sharing options. In practice those promises were not always kept, because increase and decrease in productivity appeared for organizations after implementing a SBP. The main reason for either rise or drop of overall performance is SBP user attitude and behavior. Especially the user empowerment, competence and willingness regarding the social business platform seem to be the best indicators for success of that platform. Empowerment is defined by the control the user has over the platform and the commitment towards it. Competence is the knowledge over the intentions of the platform, the actual/perceived using time and the actual usage according to the intentions of the platform. Willingness refers to the perceived ease of use, perceived usefulness and whether or not the user tries to find new routines of and with the platform.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
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