University of Twente Student Theses


City center commercial decline : background and strategies

Thanopoulos, F.G. (2015) City center commercial decline : background and strategies.

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Abstract:The purpose of this report is to study factors that contribute to consumer attractiveness towards retailers and a city center as a whole; retail trade has become an important field of study. While the retail sector provides products and services for the consumer it has more purposes; it servers the Dutch economy, ensures quality of life, attractiveness and provides jobs. Shopping streets are the beating heart of city centers. However, the retail landscape has changed drastically the last couple of years; many retailers are facing bankruptcy and retail turnover has declined. Consumer behavior has changed and retailers have to adjust in order to remain attractive. Consumers are not intrigued anymore to visit a brick retailer and commercial visits have declined. Because of the Internet retailers have to share their pool of surroundings and fight for the consumer. Furthermore, the Dutch retail Landscape is over retailed and lacks a lot of variety and unique retailers; the same franchises are popping up everywhere. Also, the Netherlands faces a very high vacancy number in regard towards the retail sector, whereas, vacancy is a topic that should be dealt with within city centers and among retailers. Therefore studying the factors that can contribute towards the attractiveness is an interesting and dynamic topic; both academic- and management wise.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:01 general works, 76 recreation, leisure, 83 economics, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
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