University of Twente Student Theses
A Servitization Framework for Corporate Companies
Schaik, Kevin van (2016) A Servitization Framework for Corporate Companies.
PDF
1MB |
Full Text Status: | Access to this publication is restricted |
Abstract: | Servitization is a term given to the transformation from a product-oriented business towards a service-oriented business. From selling products to selling integrated sets of products and services. The goal of this research was to develop a framework for corporate companies to support this transformation. Based on the findings from different concepts in the literature related to this transformation, a servitization framework has been constructed and supports this transformation. This framework is an intertwined staged process representing the transformation towards a service-oriented business. It can be used to assess the current business orientation (product-oriented versus service-oriented) and to determine the steps a company must take to become a service-oriented business. |
Item Type: | Essay (Master) |
Faculty: | BMS: Behavioural, Management and Social Sciences |
Subject: | 85 business administration, organizational science |
Programme: | Business Administration MSc (60644) |
Link to this item: | https://purl.utwente.nl/essays/69002 |
Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Repository Staff Only: item control page