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Being confronted with opposites: The prevalence of competing frames and their effects on emotion and attitude

Meijer, J.H.J. (2016) Being confronted with opposites: The prevalence of competing frames and their effects on emotion and attitude.

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Abstract:The present study aims to test whether exposure to different sets of competing frames lead to differences in attitude and emotion. The discussion about ‘Black Pete’, the figure that plays a vital part in the celebration of the feast day of St. Nicholas, was used as case for this study. Study 1 was a content analysis of 251 newspaper articles that revealed the prevalence of multiple frames in the news, and ultimately resulted in a distinct set of ten frames which were empirically tested. A total of 82 of the 251 articles, which served as foundation for study 2, were found to contain elements from frames that were competitive. Study 2 tested the effects of exposure to different sets competing frames that differed in perception of extremity. In total, 179 participants were randomly presented one of the three fictitious newspaper articles. Each newspaper article contained a different set of competing frames, ranging from most extreme to least extreme. Although content analysis revealed the presence of different competing frames in the news, no differences in effects to the exposure to different sets of competing frames were found.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/69053
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