University of Twente Student Theses
Identity work(s): Creating identity-driven employee behavior through effective identity practices in organizations
Disberg, Wouter (2016) Identity work(s): Creating identity-driven employee behavior through effective identity practices in organizations.
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| Abstract: | This research examines the adaption of a new organizational identity by employees. The overall purpose of this research was to examine the dynamics of acceptance of the new organizational identity, from a process perspective. In contrast to the existing assumptions, a new organizational identity is considered an innovation. In this research, a bank located in the Netherlands was used as a case. In-depth data was retrieved by observations throughout the entire organization. In addition, individual narrative interviews, and focus-interviews were conducted. The findings indicate how employees experienced the key characteristics of innovation. It was found that the organizational identity is not adopted as a whole at once, but rather fragmented in small parts. By every new event (intervention) during the process, employees ‘discovered’ a new aspect of the organizational identity. The findings also indicate that adoption of an innovation in terms of a new organizational identity is a dynamic and cyclical process that requires concrete efforts of actors. These concrete efforts to adopt the new organizational identity are labeled as identity practices. Based on these findings, a model is developed. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/69093 |
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