University of Twente Student Theses


Increasing the predictability of social innovation with the extended MOA-model

Ven, P. van der (2016) Increasing the predictability of social innovation with the extended MOA-model.

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Abstract:The following research aims to increase the knowledge utilization within organizations in the region Twente. The current knowledge utilization is investigated on the basis of the concept of social innovation. Hereby, social innovation is defined as a knowledge utilization process in organizations where everyone participates affecting the innovation in work organization and labor relations, which ultimately provides an improvement in work performance, work quality and the development of talent. In this exploratory study among 204 respondents in the region Twente is examined which factors had an effect on the application of social innovation by individuals within the organization. For this purpose the MOAC-model, an extension of the MOA-model, was developed and used in this study. Knowledge utilization is a process affected by the motivation of employees, the opportunities employees receive from the organization, the abilities employees have within the organization to utilize the knowledge and the culture of the organization they work for. Hence this study acknowledged, in contrast to the current studies on knowledge processes within organizations, the importance of the organizational culture. This study showed that culture within organizations was indeed an important predictor for the application of social innovation by individuals within organizations. However, the most important predictor was found to be the individual abilities of employees. This research showed that organizations themselves are in control to realize a higher level of social innovation application among their employees by, in addition to the abilities, providing their employees also opportunities to work together and focusing the culture more on the principles of sociability and solidarity. Furthermore, this study provides organizations with the introduction of the MOAC model a more grounded way to explore the knowledge processes within the organization.
Item Type:Essay (Master)
Unknown organization, Nederland
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
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