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Future envisioning: mobiele werktuigen : motiveren tot innovatie in lastige sectoren met behulp van toekomstperspectieven

Dijk, J.E. van (2016) Future envisioning: mobiele werktuigen : motiveren tot innovatie in lastige sectoren met behulp van toekomstperspectieven.

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Abstract:Dynteq is a design agency situated in the north of Enschede. They provide integrated product development for a diverse group of clients. Their clients usually have a high level of technical knowledge. However, this also presents a problem: in some sectors it has proven to be hard to motivate potential clients to innovate, mostly due to financial reasons on the client’s side. There is a lot of potential in collaboration in these sectors, but this requires motivated clients. This presents the following research question: how can Dynteq show these potential clients the necessity of innovation, show them they can add value to their products and inspire and motivate them into collaboration? The question is approached by taking the clients along with the creation of future scenarios according to the scenario method of Schwartz (1996), specified to their sector, (mobile) heavy equipment. Future scenarios show the influences of certain trends and show the possible consequences for the future. Feedback is provided to the client’s own situation to start the development of motivation to catch up with the coming developments. This will prevent them from falling behind in the market and losing revenue. Besides that, the proces highlights the knowledge and expertise of Dynteq. The eight steps that make up this method are shown to the client as well, to provide more insight in the process. When presenting this method, two factors are of the biggest importance: firstly, it has been proven that fysical contact is preferable when communicating with clients and secondly, that acquisition of clients costs a lot of time and money. De active form of the research will be a presentation, given by a Dynteq employee. The passive form will be the web application F.I.O.R.A. (Future Insight Online Roadmap Application), placed on Dynteq’s website. This application can be individually attended by clients. The composition of both forms is comparable. The main goals are met by asking self-reflecting questions between parts of the process. This also has the effect that potential clients can apply the information to their own context. The web application is tested by conducting an expert review amongst the employees of Dynteq, that have a lot of experience in dealing with our target audience. This resulted in a view steps of improvement, mainly in usability and the effect of the application, which generally improved the application. The active form has proven to be a handy tool to use during meetings with clients. The effect of the application will only become clear after a period of use, after which improvements and changes can be made. However, both the presentation as the application make a good extension of Dynteq’s portfolio. Follow-up research could have an improved personalisation of the final user as a result. Besides that, the method needs to be periodically update to ensure its effect and credibility.
Item Type:Essay (Bachelor)
Faculty:ET: Engineering Technology
Subject:20 art studies
Programme:Industrial Design BSc (56955)
Link to this item:http://purl.utwente.nl/essays/69131
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