University of Twente Student Theses
Determinants of the intention to use the internet to lose weight
Jansen, E. (2016) Determinants of the intention to use the internet to lose weight.
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| Abstract: | Obesity and overweight are still increasing in many countries. Lots of research and interventions, online and offline, been done to decrease this amount. This study investigates which determinants might influence the intention to use the internet to lose weight. The UTAUT model was used. The determinants, or independent variables, of this model are: performance expectancy, effort expectancy, social influence and facilitating conditions. The dependent variable in this study is the intention to use the internet to lose weight. Some other determinants are added to the model, with help of the literature. Namely digital skills (operational, informational, social and mobile), personal traits (social loneliness, motivation, shame and self-reported health) and experience. Also the moderating effects between the variables and age, gender, education and BMI were measured. To answer this research question an online survey was used. The results of this study showed a positive effect of social influence, motivation and experience on the intention to use the internet to lose weight. During the moderator analysis a significant effect was shown between performance expectancy and age, effort expectancy and age and social influence and gender |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/69314 |
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