University of Twente Student Theses


Image schemas and intuition: the sweet spot for design?

Hooij, E.R. van (2016) Image schemas and intuition: the sweet spot for design?

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Abstract:Recently, intuition has emerged as a key concept in interface design and studies have advanced towards developing methods of intuitive design. Yet, most of these methods elicited intuitive use by relying on a similarity-approach, mimicking previous technologies to produce familiar products. With the identification of abstract image schemas as representations for sensorimotor based knowledge, it appears that a solution is found to create user interfaces that are inclusive, innovative, and intuitive to use. Tapping into this knowledge that is gained through experience, opens up new possibilities to design truly novel interfaces, independent of technology familiarity. This thesis aims to highlight the significance of intuitive reasoning for human computer interaction with an extensive review of the process, relating it to the dual-processing continua and the skill, rules, and knowledge framework. Between flexibility and cognitive efficiency on one side and effortlessness, semi-automaticity and operation beneath conscious awareness on the other side, this modus is the sweet spot of processing. Secondly, this article makes a case for further investigation of the use of image schema representations in design, which in theory have the potential to mitigate several dark sides of intuition such as the assimilation bias and far-transfer problems.Furthermore, image schema methods could facilitate interfaces that are attuned to mitigate fallbacks to low level perceptive and intuitive mental behavior.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
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