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Towards Enterprise 2.0 - an explorative study on organisational readiness for change regarding the adoption of enterprise social software

Schumacher, B. (2016) Towards Enterprise 2.0 - an explorative study on organisational readiness for change regarding the adoption of enterprise social software.

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Abstract:Two goals were pursued in this study. First and foremost, this research aimed at answering the question what different factors influence the organisational readiness for change towards the planned adoption of Enterprise Social Software within the context of a knowledge-intensive business service company. In order to achieve these goals, a comprehensive explorative study has been conducted. The data was collected through (1) a review of extant literature, (2) three semi-structured interviews with organisational managers and (3) three focus group interviews with each five to six participants of organisational staff members, both from the same organisational context, as well as (4) six semi-structured interviews with experts. Then, Grounded Theory techniques were used to code and structure the collected data. In a last step ANT logic was applied to analyse the data and to develop a model, by means of which organisations can better understand which factors may influence the readiness of individuals and the organisation as a whole with regards to the planned adoption of Enterprise Social Software.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 85 business administration, organizational science
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/69346
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