The Performance Implications of Team Cognitive Styles in the Fuzzy Front End of Radical Innovation Processes

Brenneisen, D. (2016) The Performance Implications of Team Cognitive Styles in the Fuzzy Front End of Radical Innovation Processes.

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Abstract:Many prior studies have researched new product development (NPD) team compositions to understand how innovation can be managed effectively. Lately, there has been a growing interest regarding the underlying psychological characteristics of individuals and teams. Certain studies even point out that over longer periods of time cognitive styles will give a better prediction on performance than other factors. This study picks up on this subject and explores the relationship between radical NPD team’s cognitive style and how this effects performance, dependent on the phase of the project. Based on survey data from 14 NPD teams stationed in technology-driven manufacturing companies this hypotheses is tested. Results of an independent sample t-test show that there was no significant relationship between the variables in either direction. This paper gives new insights into NPD compositions and warrants future research with stricter data.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general, 71 sociology, 77 psychology, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/69550
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