University of Twente Student Theses


Exploring the variables within opportunity evaluation

Slot, T. (2016) Exploring the variables within opportunity evaluation.

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Abstract:This research focusses on the entrepreneurial process, with the emphasis on opportunity evaluation. Within the entrepreneurial process, three concepts are identified: the opportunity recognition, the opportunity exploitation and the concept in between the two, the opportunity evaluation. Current research on the field of opportunity evaluation lacks the components between the opportunity recognition and the actual exploitation of an opportunity. Thus lacking the evaluation of an idea which turns this idea into an business opportunity. This research creates a model which incorporates the variables which are considered when evaluating an idea. Through an explorative research on the literature written about opportunity evaluation a preliminary model is created about the variables entrepreneurs take in consideration when evaluating a possible business opportunity. In order to test and complement the model an empirical research is added to the study. Serial entrepreneurs are interviewed to enable the researcher to not only test and complement the model but also find the most important variables within this particular model.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general, 83 economics, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
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