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The influence of visual aesthetics on perceived usability, actual usability, user experience and trust of a user interface

Havik, B. A. (2016) The influence of visual aesthetics on perceived usability, actual usability, user experience and trust of a user interface.

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Abstract:The purpose of this research was to find out if visual aesthetics have an influence on perceived usability, actual usability, user experience and trust. The variables colour contrast and visual complexity were used to test what the influence of visual aesthetics is. A two by two experiment was conducted. Four different versions of a fitness application were created for the experiment. Participants were divided in four groups of twenty participants. The participants were asked to fill out a questionnaire about perceived usability, trust, user experience and visual aesthetics. To measure actual usability participants had to do four tasks with the application. The results of the experiment showed that the variable colour contrast had more influence on how user-friendly the user interface was than visual complexity. The variable colour contrast also had more influence on how trustworthy the participants had found the user interface and how they had experienced the user interface. Visual aesthetics therefore do have an influence on actual usability, user experience and trust. The results of this study can be used in how user interfaces should be designed to create the most user-friendly interface with a good user experience.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/69652
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