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Measuring the effectiveness of Inside Automotive, BASF’s first cross-divisional talent development program.

Hartog, Jacco den (2016) Measuring the effectiveness of Inside Automotive, BASF’s first cross-divisional talent development program.

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Abstract:In the framework of completing the master studies Business Administration, this thesis focuses on BASF’s global talent development program Inside Automotive. BASF is the largest chemical producer in the world that has its business subdivided into 13 operational divisions. With four of these divisions (Coatings, Catalysts, Performance Materials and Fuel and Lubricant Solutions) supplying the automotive industry, BASF is the industries’ number one chemical supplier. In their strategy for 2025, BASF wants to put more focus on the industry group Automotive and enforce a ‘one company’ approach. Meaning the company wishes to act as one entity towards customers, not as different division entities. For this reason ‘Inside Automotive’ was initiated. Inside Automotive is a global talent development program for graduates or young professionals, with a focus on marketing and sales. Over the course of two years, candidates get to see three to four different divisions, as they do an assignment there for six to eight months. One of these rotations is international, allocating the candidate to another continent to have a global experience. In 2016, the pilot phase of the program will be completed and the question is raised by BASF on how effective the program is and how this effectiveness can be measured. This translates into the main research question of this thesis; what tool can be developed to measure the effectiveness of BASF’s talent development program Inside Automotive?
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/69714
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