University of Twente Student Theses
The relationship between business models and firm performance as measured through business model components
Vermeer, Tobias (2016) The relationship between business models and firm performance as measured through business model components.
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| Abstract: | In this paper the relationship between firm performance and the business model components of (1) value creation, (2) market factors, (3) sources of differentiation and (4) revenue models is empirically examined using data attained from the mobile games industry. Hypotheses are tested using three separate sections of differing statistical tests. The particular tests used are the chi-square test of association, Spearman’s rho and linear regression. Findings show that the business model components are especially able to significantly predict financial performance. Furthermore, the tests show that the several business model components have differing relationships with both financial and non-financial performance. Finally, the tests show that there are significant relationships between the business components themselves as well. This leads to the uncovering of four generic business models in the mobile gaming industry, which make up a large majority (58%) of all mobile games in the sample. These generic models are also significantly related to firm performance. In general, the study shows that business models can be made measurable and be analyzed in their relation to firm performance. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/69959 |
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