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Trust in self-driving vehicles : a persona study

Krüger, Jule Marleen (2016) Trust in self-driving vehicles : a persona study.

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Abstract:Self-driving vehicles are already tested on the streets around the world and it is predicted that in ten years they will be available on the market. Still, many people look at this development quite sceptically. An important factor that contributes to a positive opinion towards new automated technology and thus self-driving cars is trust. To understand this trust better it is important to understand the factors that contribute to trust in self-driving vehicles. Because in the past individual differences in trust in automation could be found, the present study uses the Persona Technique to find out more about how trust in self-driving vehicles looks like and if individual differences can be found. Through ten interviews with questions based on the literature review different behavioural variables on which potential users of self-driving vehicles differ could be established. Three personas were found and elaborated. These three personas represent three levels of trust in self-driving vehicles, from low trust to high trust. Also, they differ in their technology opinion and use, their car use, experience and opinion, their opinion on self-driving cars and their trust characteristics. So, individual differences in potential users of self-driving cars could be found with which self-driving cars and promotion of these can be designed in the best way.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/69992
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