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The Internet of Things as a co-creation tool in the fuzzy front end

Mischo, Hendrik (2016) The Internet of Things as a co-creation tool in the fuzzy front end.

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Abstract:In the Internet of Things (IoT), everyday objects provide unprecedented levels of information about products and customers. This makes customers co-creators in the innovation process. Particularly, in the fuzzy front end of the innovation process, customer input plays a vital role. This paper introduces a conceptual model on the value of sensor data for different front-end activities. The model is the result of a critical literature review. It was empirically tested through an expert questionnaire with 14 respondents. From the results, four main conclusions were drawn. First, front-end activities aiming to obtain market intelligence such as market research can be improved with sensor data only if it is successfully integrated with conventional methods. Second, the IoT may enable transferring software development principles to the physical world supporting the development of technically more sophisticated products. Third, customer voice research can be enhanced since sensor data enables getting insights into how customers use products in their daily routines, which was previously not possible. Fourth, knowledge about product usage can facilitate the testing of prototypes and new product features. To tap into this potential, companies need to address privacy and security issues and identify business models that support the generation of sensor data.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/70003
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