The Internet of Things (IoT): what is the potential of the internet of things (IoT) as a marketing tool?

Gong, Wenjie (2016) The Internet of Things (IoT): what is the potential of the internet of things (IoT) as a marketing tool?

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Abstract:This paper identifies the marketing aspect of the Internet of Things applications as well as the general technological aspects of the Internet of Things. The focus in this paper lies in the investigation of how the Internet of Things can be taken as a marketing tool in the IoT applications. The experiences so far, based on the literature, is that the IoT will have a huge impact in the near future. There is 51 percent of the worlds’s top global marketers expect IoT will revolutionize the marketing landscape by 2020. And based on the case study, this idea is also confirmed. IoT has its huge potential in the future and the marketers can fully make advantage of this advantage in the real cases. But there is not a lot of literature so far which is designed for marketing perspective for IoT. Thus, this paper can give a small view on this. On the other hand, more researches should also be conducted to make up this field since this IoT topic is going to be more and more popular and important.
Item Type:Essay (Bachelor)
Clients:
Unknown organization, 荷兰
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/70018
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