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Consumer adoption of electric vehicles : do users differ in their change of perception of comfortable range after gaining knowledge?

Hanebaum, Nik (2016) Consumer adoption of electric vehicles : do users differ in their change of perception of comfortable range after gaining knowledge?

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Abstract:Even though electric vehicles are regarded as a future solution to create a more environmental friendly transportation system, the adoption process of this new technology is slow and market penetration remains low. This study explored one possibility to enhance the adoption process and dispose one of the main barriers regarding the adoption of electric vehicles, by increasing user’s knowledge and accounting for differences between users. To do so two parted interviews with a short information intervention in between the two parts were conducted. The results suggest two different Personas, which substantially differ in characteristics, needs and possibility to dispose barriers through enhancing of knowledge. For one Persona range of electric vehicles can be considered a rather psychological barrier and therefore enhancing knowledge helped reducing the range barrier. For the second Persona on the other hand, range seems to be a rather factual barrier and increasing knowledge had no influence. This shows that one of the main barriers for the adoption, the range of electric vehicles, could for a portion of the users possibly be tackled by relatively low cost interventions and opens the door for further investigation of other barriers.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/70025
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