University of Twente Student Theses
Security and privacy perceptions of millennials (18-24) and non-millennials (36-50) on Facebook
Braber, S. van den (2016) Security and privacy perceptions of millennials (18-24) and non-millennials (36-50) on Facebook.
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| Abstract: | Being socially active online is something most Millennials find themselves doing as they move towards adulthood. The non-Millennials today adapt more and more to this trend of being socially active online. The rising amount of data generated from social media´s, also labelled as big data, could result in new issues regarding privacy and security. The potential privacy and security risks of social networking sites (SNS) are often underestimated. Not a lot is understood of the privacy and security perceptions on Facebook in particular. This paper tries to examine whether there is a significant difference in perception between members of the ‘net-generation’ and non-members. Furthermore, the aim is to provide insight into the relationship between the privacy/security perceptions of the two age groups and their social media behavior. This study examines security, trust and privacy concerns with regard to Facebook. To do so, we conducted a survey-based study, in which we questioned two specific age groups. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/70051 |
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