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Security and privacy perceptions of millennials (18-24) and non-millennials (36-50) on Facebook

Braber, S. van den (2016) Security and privacy perceptions of millennials (18-24) and non-millennials (36-50) on Facebook.

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Abstract:Being socially active online is something most Millennials find themselves doing as they move towards adulthood. The non-Millennials today adapt more and more to this trend of being socially active online. The rising amount of data generated from social media´s, also labelled as big data, could result in new issues regarding privacy and security. The potential privacy and security risks of social networking sites (SNS) are often underestimated. Not a lot is understood of the privacy and security perceptions on Facebook in particular. This paper tries to examine whether there is a significant difference in perception between members of the ‘net-generation’ and non-members. Furthermore, the aim is to provide insight into the relationship between the privacy/security perceptions of the two age groups and their social media behavior. This study examines security, trust and privacy concerns with regard to Facebook. To do so, we conducted a survey-based study, in which we questioned two specific age groups.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/70051
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