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To what extent do millennials and non-millennials differ in security and privacy perceptions on Facebook?

Cottart, S. (2016) To what extent do millennials and non-millennials differ in security and privacy perceptions on Facebook?

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Abstract:Social Networking Sites (SNS) are used for communicating interests, daily information, and sharing photos with friends, family, and colleagues. When being online, SNS users tend to forget about privacy concerns and communicate private information with other users. This study examines the effect of perceived privacy and security towards social media behavior (trust, attitude, and self-disclosure) on Facebook. Age is used to search for differences between the perceptions of millennials and non-millennials. With an online survey data was gathered, and analyzed through different statistical models. The theoretical models suggest that perceived privacy and security affects Social Media Behavior, and that age affects perceived privacy and security. I reject the theoretical models since no statistical significant evidence was found in the results of the analyzed data.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration BSc (56834)
Link to this item:http://purl.utwente.nl/essays/70059
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