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Awareness of the low fidelity nature of a MVP – How the initial Technology Acceptance is influenced

Möllers, M. (2016) Awareness of the low fidelity nature of a MVP – How the initial Technology Acceptance is influenced.

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Abstract:Through the years, entrepreneurship has gained a scientific perspective. Scholars around the world aim to solve the issues start-ups and scale-up face during their pursuit of growth. Within the Lean Startup, Eric Ries provides guidance to entrepreneurs in order to reduce the time a startup spends on activities which do not contribute to growth. This paper discusses the problems which may arise during early customer tests and investigates solutions in order to solve these problems without spending time on activities which do not contribute to the start-ups’ growth. Ries emphasizes that such early user tests need to be conducted with a certain type of potential customer called early adopter. By taking a look at the characteristics which describe these valuable users, the acceptance of a prototype presented is identified as a crucial factor to such testing phase. However, due to limited resources or varying business concepts, many start-ups are forced to build a low quality prototype as suggested in the Lean Startup Methodology. This study found that whether or not the user is aware of the situation, which forced the entrepreneurs to build a low quality prototype, the technology acceptance is not affected. Therefore, we are able to state that any effort in teaching the user about missing features at the current state, will not contribute to the start-ups overall learning process and can be avoided.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/70069
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